Paddle Out
Designs Skills
Branding
Illustration
Paddle Out is a breakfast food truck that is stationed along Jax beach, mostly around the pier. Paddle Out is a healthy option for breakfast that can get surfers and early birds started for their day. Paddle Out Includes; clean eating, low fat, low calorie, and includes vegan and vegetarian options.
Logo
When making the logo, I wanted to give the audience something that was playful and bright. The Paddle Out logo shows that business caters all people, young and old.
Color
When choosing the color palette for the brand, I wanted to keep the colors limited to bright yellow and blue. The sun and ocean are main ingredients for the logo and brand identity.
Type
The type was chosen to match the playfulness of sunny surfer. The loose stroke of the icon matches the logo type.
